These two required ePathways prepare students for entrepreneurial and business success. Every student is encouraged to start a business and is provided with the tools and support needed to achieve their entrepreneurial goals.
This a comprehensive course that equips students with essential entrepreneurial skills, principles, and mindsets through a blend of theoretical knowledge and practical experiences, while integrating social-emotional learning to prepare them for successful business ventures. learn more
This course teaches students the intricacies of digital advertising and marketing strategies across various online platforms, focusing on SEO, content marketing, social media dynamics, and data analytics to build engaging brands and campaigns. learn more
Industry Certification: Customer Services & Sales (National Retail Federation)
The Industry Certification in Customer Service & Sales from the National Retail Federation (NRF) validates the skills necessary to excel in retail and sales environments. It covers key competencies like communication, problem-solving, sales strategies, and customer engagement, ensuring that individuals are well-equipped to deliver excellent customer service. Earning this certification demonstrates a professional’s readiness for various customer-facing roles in retail and service industries.
Industry Certification: Social Media Marketing Certification
The Social Media Marketing Certification validates proficiency in creating, managing, and optimizing social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. It covers essential skills such as content strategy, audience engagement, analytics, and advertising, helping professionals effectively leverage social media for brand growth and customer engagement. This certification is ideal for those pursuing careers in digital marketing or social media management.
When there is more than 1 course to choose from, students, in consultation with their counselor, will select the most suitable course based on their individual career goals and interests.
This course immerses students in the entrepreneurial process, guiding them from the development and testing of business ideas to creating a minimum viable product and pitching it, all while learning essential business and financial principles. learn more
This high school course provides comprehensive insights into launching and managing a startup, covering idea generation, business planning, financial management, legal considerations, marketing strategies, and operational strategies to ensure sustainability and success in competitive markets through theoretical knowledge, hands-on projects, and mentorship from business professionals. learn more
This course offers comprehensive insights into managing small businesses, covering foundational aspects such as business planning, financial management, legal considerations, staffing, and operational strategies to ensure sustainability and success in competitive markets. learn more
This course immerses students in the entrepreneurial process, guiding them from the development and testing of business ideas to creating a minimum viable product and pitching it, all while learning essential business and financial principles. learn more
This course offers comprehensive insights into managing small businesses, covering foundational aspects such as business planning, financial management, legal considerations, staffing, and operational strategies to ensure sustainability and success in competitive markets. learn more
This course immerses students in the entrepreneurial process, guiding them from the development and testing of business ideas to creating a minimum viable product and pitching it, all while learning essential business and financial principles. learn more
Industry Certifications: Business of Retail (National Retail Federation)
The Business of Retail Certification from the National Retail Federation (NRF) focuses on foundational knowledge of retail operations, including inventory management, merchandising, and financial principles. It equips individuals with the skills needed to understand the business side of retail, preparing them for a range of roles in the industry. This certification demonstrates a comprehensive grasp of how retail businesses operate and thrive.
Entrepreneurship 101 is a comprehensive course designed to immerse students in the world of entrepreneurship. It provides a robust foundation in entrepreneurial principles, skills, and mindsets necessary for creating and managing successful business ventures. Through a blend of theoretical knowledge and practical, hands-on experiences, students will explore key concepts such as ideation, market research, business planning, and financial management. The course also integrates social-emotional learning (SEL) competencies to help students build self-awareness, self-management, social awareness, relationship skills, and responsible decision-making, ensuring they are well-prepared for the entrepreneurial journey.
Online Design and Marketing is a comprehensive course that delves into the intricacies of digital advertising and marketing strategies across various online platforms. Students will learn essential skills such as search engine optimization (SEO), content marketing, social media dynamics, and data analytics. The course emphasizes practical application, enabling students to build engaging brands and campaigns that effectively reach and resonate with target audiences. Through hands-on projects and real-world scenarios, students will develop the ability to create and manage successful online marketing strategies, ensuring they are well-prepared for careers in the dynamic field of digital marketing.
The Entrepreneurship & Business Communication course offers students an authentic entrepreneurship experience by providing the opportunity to create and fully develop their own product or service. Guided by entrepreneurs and business experts serving as coaches and mentors, students will navigate the processes of developing and testing business hypotheses, adapting based on feedback, and continually improving their ideas. The course integrates foundational business content such as marketing and finance, and employs principles from the LEAN movement. Through hands-on projects, students progress from concept to minimum viable product to pitch, demonstrating their learning through writing, explanation, interpretation, and practical application of their business ideas.
This high school business incubator course provides comprehensive insights into launching and managing a startup, covering essential aspects such as idea generation, business planning, financial management, legal considerations, and marketing strategies. Students will learn to develop effective business models, manage startup finances, navigate legal requirements, and create marketing plans that drive growth. Additionally, the course emphasizes operational strategies that ensure sustainability and success in competitive markets. Through a combination of theoretical knowledge, hands-on projects, and mentorship from business professionals, students will be equipped with the skills and understanding needed to successfully launch and grow a startup.
Business Startup Accelerator is an intensive, year-long course designed for students who are ready to launch their businesses. This course guides students through the key phases of customer acquisition, business processes, and product production, incorporating real-world entrepreneurial and business accelerator practices. Students will refine their business model canvases, develop financial models, and create action plans. Emphasizing practical application, the course covers maintaining financials, navigating business regulations, and understanding the customer buying process. Through quarterly investor sharebacks and ongoing mentorship, students will gain the skills and knowledge necessary to successfully launch and grow their startups.
This course provides comprehensive insights into managing small businesses, covering essential aspects such as business planning, financial management, legal considerations, staffing, and operational strategies. Students will learn to develop effective business plans, manage finances, navigate legal requirements, and create staffing plans that support business growth. Additionally, the course emphasizes operational strategies that ensure sustainability and success in competitive markets. Through a combination of theoretical knowledge and practical applications, students will be equipped with the skills and understanding needed to manage and sustain a successful small business in today’s dynamic economic environment.